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Business Communication Process and Product 11th Edition Guffey ISBN: 9780357984109 TEST BANK

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Business Communication Process and Product 11th Edition Guffey ISBN: 9780357984109 TEST BANK

Test Bank for Business Communication Process and Product, 11th Edition, Mary Ellen Guffey, Dana Loewy, ISBN: 9780357984215, ISBN: 9780357984109

Table of Contents

UNIT 1. COMMUNICATION FOUNDATIONS
Chapter 1. Business Communication in the Digital Age
Chapter 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3. Intercultural Communication
UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA
Chapter 4. Planning Business Messages
Chapter 5. Organizing and Drafting Business Messages
Chapter 6. Revising Business Messages

UNIT 3. WORKPLACE COMMUNICATION
Chapter 7. Short Workplace Messages and Digital Media
Chapter 8. Positive and Neutral Messages
Chapter 9. Negative Messages
Chapter 10. Persuasive and Sales Messages

UNIT 4. REPORTS, PROPOSALS, AND PRESENTATIONS
Chapter 11. Report Writing Basics
Chapter 12. Informal Business Reports
Chapter 13. Proposals, Business Plans, and Formal Business Reports
Chapter 14. Business Presentations

UNIT 5. EMPLOYMENT COMMUNICATION
Chapter 15. The Job Search, Résumés, and Cover Letters in the Digital Age
Chapter 16. Interviewing and Following Up