Digital Marketing 8th Edition Chaffey ISBN: 9781292400969 SOLUTION MANUAL

Digital Marketing 8th Edition Chaffey ISBN: 9781292400969 SOLUTION MANUAL

Solution Manual for Digital Marketing, 8th Edition, Dave Chaffey, Fiona Ellis-Chadwick, ISBN-13: 9781292400969

Table of Contents

Part 1: Digital marketing fundamentals
1. Introducing digital marketing
2. Online marketplace analysis: micro-environment
3. The digital macro-environment

Part 2: Digital marketing strategy development
4. Digital marketing strategy
5. Digital branding and the marketing mix
6. Data-driven relationship marketing using digital platforms

Part 3: Digital marketing: implementation and practice
7. Delivering the digital customer experience
8. Campaign planning for digital media
9. Marketing communications using digital media channels
10. Evaluation and improvement of digital channel performance