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Essentials of Marketing Analytics 1st Edition Hair ISBN: 9781264263608 TEST BANK

Test Bank for Essentials of Marketing Analytics, 1st Edition, Joseph Hair, Dana E. Harrison, Haya Ajjan, ISBN10: 1264263643, ISBN13: 9781264263646, ISBN10: 1264263600, ISBN13: 9781264263608

Table of Contents

PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
Chapter 1: Introduction to Marketing Analytics
Chapter 2: Data Management

PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS
Chapter 3: Exploratory Data Analysis Using Cognitive Analytics
Chapter 4: Data Visualization

PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING
Chapter 5: Regression Analysis
Chapter 6: Neural Networks
Chapter 7: Automated Machine Learning

PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING
Chapter 8: Cluster Analysis
Chapter 9: Market Basket Analysis

PART FIVE: EMERGING ANALYTICAL APPROACHES
Chapter 10: Natural Language Processing – Text Mining and Sentiment Analysis
Chapter 11: Social Network Analysis
Chapter 12: Web Analytics