Introduction to Mass Communication 12th Edition Baran ISBN: 9781264305094 TEST BANK

Introduction to Mass Communication 12th Edition Baran ISBN: 9781264305094 TEST BANK

Test Bank for Introduction to Mass Communication, 12th Edition, Stanley Baran, ISBN10: 126503978X, ISBN13: 9781265039783, ISBN10: 126503303X, ISBN13: 9781265033033, ISBN10: 1264305095, ISBN13: 9781264305094

Table of Contents

Part 1 Laying The Groundwork
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media