Marketing 5th Edition Burrow ISBN: 9780357135747 TEST BANK

Marketing 5th Edition Burrow ISBN: 9780357135747 TEST BANK

Test Bank for Marketing, 5th Edition, James L. Burrow, ISBN: 9780357135747

Table of Contents

CHAPTER 1: MARKETING TODAY AND TOMORROW
CHAPTER 2: SOCIALLY RESPONSIBLE MARKETING
CHAPTER 3: THE ECONOMIC BASIS FOR MARKETING
CHAPTER 4: MARKETING BASICS
CHAPTER 5: MARKETING BEGINS WITH CONSUMERS

CHAPTER 6: MARKETING INFORMATION AND RESEARCH
CHAPTER 7: COMPETITION IS EVERYWHERE
CHAPTER 8: SOCIAL MEDIA AND E-COMMERCE
CHAPTER 9: DEVELOP A MARKETING STRATEGY AND MARKETING PLAN
CHAPTER 10: DEVELOP SUCCESSFUL PRODUCTS

CHAPTER 11: SERVICES NEED MARKETING
CHAPTER 12: BUSINESS-TO-BUSINESS MARKETING
CHAPTER 13: DISTRIBUTION
CHAPTER 14: DETERMINE THE BEST PRICE
CHAPTER 15: PROMOTION

CHAPTER 16: ADVERTISING
CHAPTER 17: SELLING
CHAPTER 18: MARKETING IN A GLOBAL ECONOMY
CHAPTER 19: MANAGE RISK
CHAPTER 20: MARKETING AND FINANCE

CHAPTER 21: ENTREPRENEURSHIP AND MARKETING
CHAPTER 22: TAKE CONTROL WITH MANAGEMENT
CHAPTER 23: PLAN YOUR FUTURE IN MARKETING