Media and Culture An Introduction to Mass Communication 13th Edition Campbell ISBN: 9781319244934 TEST BANK

Media and Culture An Introduction to Mass Communication 13th Edition Campbell ISBN: 9781319244934 TEST BANK

Test Bank for Media and Culture An Introduction to Mass Communication, 13th Edition, Richard Campbell, Christopher Martin, Bettina Fabos, Ron Becker, ISBN: 9781319365721, ISBN: 9781319365752, ISBN: 9781319365714, ISBN: 9781319477509, ISBN: 9781319477486, ISBN: 9781319244934

Table of Contents

1. Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2. Internet and Digital Media
3. Digital Gaming and the Media Playground

Part 2: Sounds and Images
4. Sound Recording and Popular Music
5. Popular Radio and the Origins of Broadcasting
6. Television: From Broadcasting to Streaming
7. Movies and the Power of Images

Part 3: Words and Pictures
8. Newspapers: The Rise and Decline of Modern Journalism
9. Magazines in the Age of Specialization
10. Books and the Power of Print

Part 4: The Business of Mass Media
11. Advertising and Commercial Culture
12. Public Relations and Framing the Message
13. Media Economics and the Global Marketplace

Part 5: Democratic Expression and the Mass Media
14. The Culture of Journalism: Values, Ethics, and Democracy
15. Media Effects and Cultural Approaches to Research
16. Legal Controls and Freedom of Expression