Strategic Market Management 12th Edition Aaker ISBN: 9781119802792 TEST BANK
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Test Bank for Strategic Market Management 12th Edition Aaker
Strategic Market Management 12th Edition Aaker ISBN: 9781119802792 TEST BANK
Test Bank for Strategic Market Management, 12th Edition, David A. Aaker, Christine Moorman, ISBN: 1119802792, ISBN: 9781119802792
Table of Contents
Chapter 1 Strategic Market Management: An Introduction and Overview
PART ONE STRATEGIC MARKET ANALYSIS
Chapter 2 Environmental Analysis
Chapter 3 Customer Analysis
Chapter 4 Competitor Analysis
Chapter 5 From Strategic Market Analysis to Marketing Strategy
PART TWO CREATING MARKETING STRATEGY
Chapter 6 Creating Advantage: Customer Value Leadership
Chapter 7 Building and Managing Customer Relationships
Chapter 8 Creating Valuable Customers
Chapter 9 Creating Strong Brands
Chapter 10 Strategic Brand Management
PART THREE MANAGING MARKETING STRATEGY FOR GROWTH
Chapter 11 The Growth Imperative
Chapter 12 Full-Spectrum Innovation
Chapter 13 Evaluating Growth Options
Chapter 14 Managing Global Strategies
PART FOUR IMPLEMENTING MARKETING STRATEGY
Chapter 16 Harnessing the Organization
Chapter 17 How Marketing Activities Create Value for Companies